Cars that ‘Evolve in Tune with People’ are the goal of Toyota and KINTO.

“Cars that evolve in tune with people” is the task Toyota Motor Corporation and KINTO Co., Ltd. (KINTO) have taken up in the face of fast-growing technology innovation around autos. As a starting point, KINTO*1 is now selling the new GR Yaris “Morizo Selection” through KINTO*1, an upgraded product with the latest software adapted to each customer.

In recent years, Toyota and ROOKIE Racing*2 have been working together to speed up automotive development. In his Morizo alias, Toyota President Akio Toyoda has even competed in Japan’s best endurance series, the Super Taikyu Series, in a GR Yaris for the ROOKIE Racing squad. Continuous car upgrades have been made feasible through data analysis and countermeasures based on driver feedback in this racing series. In addition, drivers can have a bigger say in how their vehicle evolves thanks to these customized updates.

Toyota and KINTO decided that the KINTO automobile subscription service was the best approach to provide clients with updates and customization that ROOKIE Racing is putting into practice in its racing. When Akio Toyoda established KINTO, he wanted to give “an entirely new type of vehicle ownership that encourages customers to enjoy their relationship with the car of their choosing pleasantly and easily,” which is exactly what KINTO is doing. Even after a subscription contract has been signed, KINTO’s service might continue to provide further value. Because of this, Toyota and KINTO saw the service as the ideal platform for delivering evolution to automobiles currently in use.

Toyota and KINTO are taking on the problem of modernizing cars in a way that is in tune with customers by combining racing-based upgrades and personalization with the KINTO service to get the newest software to customers’ cars even after they have been delivered.

Toyota and KINTO aspire to deliver services that allow consumers to enjoy their cars even more by tailoring each vehicle to their specific needs. By expanding the KINTO-service array of “cars that adapt in tune with people,” the two firms want to expedite their efforts to ensure that as many people can experience the joy of driving.

  • 1KINTO maintains the “Mobility Market” website, which offers a wide range of mobility services, including the KINTO ONE car subscription service, which neatly bundles different car-related fees, including car insurance and car taxes, into a single, fixed-sum monthly fee.
  • *2 Rookie Racing is a privateer organization that focuses on developing human capital and improving vehicles via the application of “talent” and “spirit” from multiple viewpoints. The team’s drivers include master drivers, racing drivers, rallyists, evaluators, and gentlemen. Toyota accepts feedback from ROOKIE Racing and translates it into vehicle development through a work consignment agreement.

A TOYOTA GAZOO Racing race gets underway at Sebring

Opening practises sessions for the 2022 FIA World Endurance Championship (WEC) season opener were held at the famous Sebring, Florida, site for TOYOTA GAZOO Racing.

This year’s endurance racing season began with a two-day test at the 6.019km circuit, built on a former air force training site, where American endurance racing began in 1950.

GR010 HYBRID’s performance was constrained by TOYOTA GAZOO Racing’s Balance of Performance changes to start the team’s tenth season in the World Endurance Championship.

The #8 GR010 HYBRID of Sébastien Buemi, Brendon Hartley, and Ryo Hirakawa set the third-fastest time in first practice, clocking in at 1 minute, 50.267 seconds.

Second place went to the 7 vehicle of Mike Conway and Kamui Kobayashi, and José Maria López with a time of 1min 50.633secs.

A torrential rainstorm hampered this practice, but the track had dried out by the time it was over. Despite Mike’s absence, five of the team’s six drivers took part, with Kamui and Jose sharing the practice session for an hour.

A further 60 minutes in the afternoon provided an opportunity to fine-tune mechanical and aerodynamic set-ups and compare Michelin tyre compositions. The hybrid motor’s deployment speed was also increased due to the latest Balance of Performance changes. Thus, it can only be used above a rate of 190 kilometres per hour.

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