TOYOTA GAZOO Racing symbolises Toyota’s dedication to “ever-better” automobile development.

We won’t stop developing as long as it takes to create new technology and solutions for racing.
We race our automobiles to learn from the most difficult situations.

We’re constantly inspired to design better cars when we compete on any road, no matter the challenge. We are developing Toyota’s future DNA.

Everybody should be able to experience the thrill and exhilaration of driving.

Toyota Motor Corporation has been aggressively promoting motorsports activities worldwide to demonstrate the greatness, fun, and endless potential of automobiles to improve both its corporate and brand image.

Toyota teams have competed in various international rallies and endurance races, including the World Rally Championship, the 24 Hours of Le Mans, and the highest tiers of the CART, Indy Car Series, and Formula One championships. Toyota’s Toyota Young Drivers Program also teaches the world’s best drivers of the future (TDP). As a further bonus, since 2010, Toyota has actively promoted customer involvement in motorsports. Toyota is building its reputation as a company that thrives on challenges by participating in these events.

Roots in Motorsports

At World Toyota of Atlanta, we understand that you’re on the hunt for a high-quality vehicle. The best Toyota dealerships like ours will have a wide selection of these models. Toyota’s success as a manufacturer is deeply rooted in motorsports.

It’s the Best in the Business

When Toyota decided to compete in the Round Australia Rally in 1957, it took on the challenge head-on. As a result, they became the first Japanese vehicle manufacturer to participate in motorsport competitions.

For the gruelling 19-day, a 17,000-meter endurance race that circumnavigated the whole continent of Australia, Toyota Technocraft formed a new motorsport branch named Toyota Sports Corner, or Tosco.

Toyopet Crown Deluxe was the result of their efforts. This first-of-its-kind prototype had no major mechanical issues and finished 47th out of 86 vehicles.

Tosco then competed in the first Japanese Grand Prix in 1963, winning all three of his races. Their Yamaha Motor Corporation affiliate helped them create the 2000GT in 1965. When it finished third on the freshly completed Fuji Speedway track, this vehicle became a household name.

Inspiring the Future of Motorsports

Tosco’s vehicles set international class and world records in the following years. You Only Live Twice featured two of their convertibles in a prominent role. At this point, they were on the verge of becoming a significant factor in racing.

A V8 twin-turbo 800PS engine was developed by Tosco and Yamaha for the 7 Turbo, their next project together. The first turbo-powered racing automobile was born from this futuristic mechanical marvel.

Toyota’s First Foray Into Motorsports Development

A combination of new pollution regulations and changes to Grand Prix requirements prevented the Toyota 7 Turbo from competing in the sport. But Tosco didn’t let that stop him, and they shifted the focus of motorsport technology to keep up with the times.

They began to create official performance components for the road-vehicle market by focusing on the touring car scene.

Toyota Racing Development (TRD) was renamed Tosco in 1976 and opened a second base of operations in the United States. With its in-house engine design, development, and assembly facilities, the TRD USA subsidiary operates independently.

Assembling a Race Car on the Streets

This emphasis on sharing their racing skills with the road-car branch of TRD has been maintained throughout the years. Every car, SUV, and truck they produce is built using this cutting-edge engineering technique.